Freelance copywriter and brand development expert
Brand, tone of voice, copywriting and content for your business
I work with brands to deliver thought-provoking words, killer concepts and creative content for omnichannel campaigns. To help define tone of voice and strategy. And to develop key messages that target the right audience in the right way.
My clients include global brands like Apple, Google, Amazon, Coca-Cola, Dyson, Hasbro, Mattel, PwC, OVO Energy, BBC Magazines and Lloyds Bank. I also help start-ups get started and SMEs to grow.
For freelance copywriting, content, branding or tone of voice, please get in touch.
A word can paint a thousand pictures.
See how my words could help you create your masterpiece.
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Whatever you want to say, I'll help you to say it. Every word counts when it comes to describing your brand and how you communicate with shoppers and owners. From concept to lifecycle content, I'll apply my extensive copywriting experience to your brief.
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I'll work with you on how your brand voice sounds across all channels. Developing tone of voice, brand narrative and storytelling, it will enable you to deliver your message authentically to your audience. I can also run workshops and training, to land the TOV with key stakeholders across your business.
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Whether you're refreshing your current brand or building a new one, I can help you define your brand at all touchpoints across your customer journeys. From research to naming, exploration to brand guidelines, I'll work with you to find the true core of your brand and how best to express it to the outside world.
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It's not just what you say, it's when and how you say it. I can help you to plan your campaigns for maximum impact, including SEO, and develop a roadmap for ongoing success.
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I can help you develop messaging around sustainability and brand ethos, to highlight your values in an authentic voice. That includes how you talk about the steps you're taking towards CSR and demonstrating where your business leads on sustainability.
About me
I’m a copywriter, working on brand and tone of voice for over 25 years across a wide range of industries, such as technology, toys and games, FMCG, sport, finance, beauty, energy and engineering.
That’s included leading and growing copy teams at Dyson, Hasbro and Lloyds Bank.
Whether it’s B2C, B2B, external or internal comms, I help brands to find an authentic voice that resonates with the reader.
I’ve written questions for Trivial Pursuit, ads for hair dryers and TV commercials for vacuum cleaners. I was editor on a magazine about motorbike racing, content manager on a start-up website for HNWIs retiring abroad, and social media writer for the Rugby World Cup. I’ve even done a stint as a radio journalist.
For a more in-depth discussion of my CV and portfolio, or an informal chat about your project, please get in touch. I’m based in the glorious south west of the UK, but work with companies around the world.