About

Creative.Strategist.Leader.

Creative writer

I’ve written everything from two-word straplines to 2,000 word blog posts for B2C and B2B clients. That includes social media, web copy, film scripts, display advertising, software and screen copy, app content development, and instructional copy.

Strategist

Innovative, progressive and positive at finding better ways to deliver high-quality content across the board. Delivering copy from start to finish for integrated campaigns, hand in hand with design, go to market and legal teams. Building processes and ways of working that allow creative teams across channels to produce work for a range of targeted audiences. 

Experienced leader

I lead and grow copy teams, from a small, do-a-bit-of-everything resource to fully-fledged specialists. That comes through working with people at all levels across businesses, to create amazing content. At Dyson, I’ve grown the Copy team from three generalist writers to 16 fully-integrated writers, including specialists in SEO, social media and technical copy.