I’ve worked on brand and tone of voice for over 20 years across a wide range of industries, such as technology, toys and games, FMCG, sport, finance, beauty, energy and engineering.

That’s included leading and growing copy teams at Dyson, Hasbro and Lloyds Bank.

Whether it’s B2C, B2B, external or internal comms, I help brands to find an authentic voice that resonates with the reader.

I’ve written questions for Trivial Pursuit, ads for hair dryers and TV commercials for vacuum cleaners. I was editor on a magazine about motorbike racing, content manager on a start-up website for HNWIs retiring abroad, and social media writer for the Rugby World Cup. I’ve even done a stint as a radio journalist.

For a more in-depth discussion of my CV and portfolio, or an informal chat about your project, please get in touch. I’m based in the glorious south west of the UK, but work with companies around the world.