Coca-Cola Europacific Partners
Keeping employees up to date with brand portfolio and business initiatives
Coca-Cola Europacific Partners (CCEP) is one of the world’s leading FMCG companies. The company is passionate about keeping its 42,000 employees in the loop with what’s going on across everything from marketing its enviable range of brands to local CRS initiatives.
As editor of Contour magazine, I worked closely with the internal brand team and external agencies to communicate these initiatives in print and digital formats.
I also wrote the Rugby Ready employee website for the Rugby World Cup and worked as a ghostwriter for the CEO’s monthly email updates to staff.
Work
Magazine editor
Journalism
Internal comms
Ghostwriting CEO emails
Tone of voice definition
Social media
Sustainability
Initial work on the magazine included reinventing the format and content, to make it more contemporary and relevant. We established a new tone of voice for internal communications to work alongside the design changes.
Interviewing people at all levels across the business, I wrote regular articles telling stories from the factory floor to the C-suite. The aim was to inspire pride and passion in its people, to help them recognise the great work they were doing. Brilliant brands, brilliant people, brought to life in the pages.
My role took me all around the UK, from the factory in Sidcup, to the football World Cup tour in Manchester and Rugby World Cup events in Twickenham.
Contour gave us the chance to showcase the work CCEP is doing in its targets for CRS. Sustainability was at the forefront of business decisions, and it was important to get people involved in clean-ups, recycling initiatives and broader work, to help justify their roles in the face of negative external public perception.
