Dyson B2B
Technology engineered for professional spaces
Dyson’s B2B range is core to the business. Including Airblade™ hand dryers, lighting, purifiers and vacuums, the technology aims to create better workspaces for everyone from home workers to hotel guests.
The work needed to convince businesses that Dyson products solved the challenges they faced in their work environment, such as speed of footfall, sustainability, energy use and noise.
So we showed how Dyson tech was superior to the competition, using case studies to back it up.
Work
Tone of voice
Campaign copywriting
Digital ads
Web
Film scripts
Social
Trade events
Case studies
Technical
CRM
Hand dryers
If you’ve travelled the motorways of the UK, you’ve seen a Dyson Airblade™. Renowned as the fastest and most hygienic hand dryers, they are in motorway services across the country. Because they’re so fast at drying hands, they’re also favoured in sports stadiums and anywhere that has high footfall. And for theatres and quieter spaces, there lower decibel options, too.
Thanks to the hygienic HEPA filtration, the dryers are suitable for professional kitchens and offices, particularly the Wash+Dry tap version, which (as the name suggests) allows users to wash and dry at the sink, without dripping water over the floor.
Campaign work included web, film targeted digital ads for facilities managers, social posts and CRM.
Dyson Airblade™ case studies
Purifiers, fans and heaters
Dyson’s reputation for hygiene is most obvious in its range of purifiers, which include fans and heaters. The pioneering bladeless design makes them instantly recognisable and safe to use, while the ultra-quiet operation means they’re ideal for environments such as offices, hotels and classrooms.
We developed assets, predominantly web and CRM, aimed at office managers and education buyers, helping them to understand the benefits for their environment, their employees and students, and their guests. With the addition of the Big+Quiet™ purifier to the range, we could demonstrate how even large office spaces could be purified for the benefit of all, especially in the post-pandemic world.
Similarly, Dyson’s range of cordless vacuums are ideal for office environments, with powerful cleaning by office staff or dedicated cleaning teams. So we built digital campaigns that positioned them in these environments, showing versatility and ease of use.
Cordless vacuum cleaners
Lighting
One of Dyson’s lesser-known categories, its lighting is nonetheless very clever, packed with pioneering technology with a minimalist aesthetic. For B2B, it’s targeted at workplaces where the right light is crucial, such as studios, architects and other professional practices.
Work for the lighting category included social media, web and CRM.
