PwC digital tone of voice
Creating comprehensive brand guidelines for global digital comms
As one of the Big Four accounting firms, it’s crucial that the assets PwC creates help to enhance and protect the brand around the world.
The digital team needed to relaunch their brand guidelines, to enable global content creators to understand how and why to develop assets properly.
Working with The Tin agency, I helped them to get the TOV and guidelines spot on for developers.
Work
Tone of voice
Brand guidelines
Copywriting
Copywriting work was woven into the design, to create consistency across assets. We established a layout structure that clearly demonstrated how assets should look, and how they should be used in digital channels.
The guidelines were extensive, covering every type of asset the company might produce. The result was a comprehensive brand book that enables creative digital work while protecting the company’s recognised marks and tone.
